You have a beautiful and effective website, what next? Developing a website is just one part of the journey to digital success. A website that nobody knows about is useless. This is where digital marketing comes in. Digital Marketing involves setting up systems to put your website in front of potential customers.
1. Define the objective:
Digital marketing at JoshuaLegacy Enterprise is planned and executed based on objectives. Common objectives for digital marketing include:
- Increase targeted website traffic
- Increase brand awareness
- Drive sales and/or leads
- Increase social media followers and/or engagement
- Be the go-to source for your product/service/industry
- Increase online visibility
- Establish your company in local search
- Establish your brand/business on social media
- Online reputation management
2. Determine the best approach:
Once objectives are defined we develop custom strategies for each website based on the individual needs, business goals, industry rules, and available resources. We are able to setup your digital marketing campaign via:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- E-Mail Marketing
Search Engine Optimization
Best SEO Agency in Eastern Nigeria > JoshuaLegacy Enterprise
JoshuaLegacy Enterprise is undoubtedly the trusted authority concerning Search Engine Optimization (SEO) in Nigeria. We have helped our clients reach (and remain) at the No. 1 position on Google for keywords relating to their products and services.
We may be wrong, but our guess is that you found us by searching on Google. SEO works!
As an SEO expert in Nigeria, we’ve taken companies from little or no visibility on search engines to as much as 20-times traffic increase. Achievement of this kind of phenomenal growth requires advanced SEO techniques that keep up with Google’s ever-improving guidelines and best practices.
As an SEO Company, we help businesses with the following:
- Audit & Status Reports
- Analytics & Search Console
- On-Page SEO
- Off-Page SEO
- Local SEO
- E-Commerce SEO
- Blog SEO
- SEO Technical Services
- Social Media Profiling
- SEO-focused Copywriting
SEO Management: We continue to improve your ranking!
SEO is dynamic and requires continuous updates to keep up with the latest search engine algorithms. Therefore, getting clients to page 1 of Google isn’t our only goal. Keeping them there is equally important.
This kind of result, however, isn’t achieved in a day (or a month). First page ranking on Google takes dedicated, consistent work over a period of time.
SEO Management involves the following:
- Continuous website ranking improvement of ranking
- Maintaining first page ranking when achieved
- Competitor analysis report
- Monthly website ranking and traffic report
- Continuous speed optimization
- Continuous mobile friendliness optimization
- Continuous advisory on SEO best-practices
Paid Digital Marketing (PPC)
What is PPC Advertising?
PPC stands for Pay-Per-Click, and it’s an advertising model used to direct traffic to websites, in which an advertiser pays only when the ad is clicked.
Many business owners try to do this themselves and end up frustrated with high cost per clicks, low ROI, and general wastage. Getting the most out of your Pay Per Click (PPC) campaigns takes skills and experience. This is where JoshuaLegacy Enterprise steps in. We ensure that only certified digital marketing strategists and executives work on client PPC campaigns.
Advantages of Paid Digital Marketing via PPC
- Take advantage of existing demand for your products & services.
- Pay only for relevant traffic: limit by geography, days of the week, time-of-day, keywords, etc.
- With well-written ad copy, reduce your number of dead leads.
Online Advertising Agency in Nigeria | JoshuaLegacy Enterprise
- We make sure we understand your brand and objectives from the outset
- A planned, more strategic approach – one shaped by data, fueled by creative thinking and proven by results
- A marketing-qualified Account Manager acting on your behalf within the agency
- We are target-driven and can help you to define those KPIs
- Manage multiple platforms, including social media channels, AdWords, Bing, AdRoll, Display, YouTube, Microsoft, and much more.
- We’re perceptive. We’ll adapt campaigns to suit you and provide you with exciting new opportunities and keep you conversant with the industry.
- Our expertise in web design allows us to easily deploy conversion rate optimization opportunities to maximize you ROI.
- Regular formal progress reporting and face-to-face reviews at pre-agreed intervals
Our PPC management service is built around your goals and objectives. Based on your objectives, we will build your campaign using a number of platforms, such as:
- Google Adwords
- Bing Ads
- Instagram Ads
- Facebook Ads
- LinkedIn Ads
- Twitter Ads
5-step Iterative Process for Paid Digital Marketing
We conduct an audit of your current campaigns and identify issues and wastage. This Insight phase helps to understand you as a client, your objectives, your sector, and your competitive landscape. At this phase, we also identify the areas and scope of opportunity and assesses whether the objectives set are realistic in relation to the information gathered.
With input from technical, content and creative specialists, the strategists compile a bespoke strategy to meet your individual brief. Strategy should never be boiler plate in our view. This comprehensive strategy becomes the route map for all campaigns, propositions and activity to follow.
The initial Insights phase we carry out will also identify any on-site issues which should be addressed before campaigns start running – issues which could hinder navigation, engagement or goal conversion. Issues which could affect your campaign’s bottom line performance if not attended to. These are agreed with you and worked on – either by us or your own in-house team if you prefer – within what we call the ‘Foundations’ stage. Launching without proving the foundations will inevitably affect your return on investment.
We either rebuild, restructure or further build out your campaigns. Most clients use us on a retained basis to deliver the marketing campaigns in line with the strategies and plans we have created.
- Continuous Optimisation, Testing & Idea Generation
Daily campaign management to maximize the budget and ROI. Ad, landing page and user journey testing also allows us to continually increase conversions. Our research and test data feeds new ideas for customer acquisition.
You don’t want your carefully crafted email marketing messages caught in spam filters or, worse, dismissively deleted. Opt-in to email marketing agency services: it’s efficient, convenient, and economical. Email marketing reaches existing customers and new markets alike.
Make the most of your list of subscribers through an optimized email marketing strategy.
- Our subject lines incite higher open rates.
- Our newsletter designs increase click-through rates.
- Dedicated landing page for special campaigns
E-mail Marketing Agency in Nigeria | JoshuaLegacy Enterprise
JoshuaLegacy Enterprise’s E-Mail Marketing services include:
- Email List Generation
- Email List Rental
- Newsletter Account Setup
- Newsletter Template Design
- Integration of Facebook & Twitter for automated posts
- Integration of Google Analytics
- Proof Reading
- Content Integration for every newsletter
- List Management
Lead Generation: Quality prospects and opt-in data
To overcome the tendency for emails to be deleted, permission marketing (opt-in emails) were developed. Here the recipient has agreed to receive your emails, making them more relevant to consumers and boosting the chance of conversions.
We setup systems on your website, social media accounts, and other channels to motivate and lead potential customers to gladly submit their email addresses and other data.
How E-mail Marketing Works
- Quantifiable results. Email marketing campaigns are fully measurable.
- Immediate response. The results arrive in days, not weeks.
- Targeted audience. You can personalize and segment target markets.
- Creative HTML. Use validated HTML designs your client base will love.